Sponsorship

As the FIFA World Cup, UEFA Champions League support group of multinational companies, in contrast to the single main sponsor of the Barclays Premier League, Ligue 1 and Serie A TIM. When the Champions League was created in 1992, it was decided that a maximum of eight companies should be allowed to sponsor the event, each company is allocated four advertising boards around the region, as well as logo placement on the post-match interviews pre-and and the number of tickets each game. This, coupled with an agreement to ensure tournament sponsors are given priority in television commercials during the game, ensuring that each of the main sponsors of the competition, the highest exposure.

Poster is a source of criticism because of the size larger than other groups, such as the Premier League. larger size means that a number of reasons, such as Celtic Park, Old Trafford, Anfield and Stamford Bridge, the first row seats can not be used as a view of the area blocked by the extreme size of the board, therefore, some season tickets are not guaranteed a ticket to the game and should be sitting in another chair from the usual game. In addition, several stages of the machine before the first row seat to wheelchair and wheelchair seats, so the body drastically reduces the capacity of the proponents of this policy is disabled